Do you have a passion for digital marketing and experience managing large databases, marketing teams, and digital communication strategies? Are you a seasoned digital expert and performance marketer who can be a big-picture strategist in the effort to drive engagement, loyalty and monetization from digital subscribers? We want to hear from you!

The Penny Hoarder (Taylor Media Corp.) is looking for a Director of Email Marketing who is motivated, eager and passionate about digital marketing channels, especially email, and is excited to work in a fast-paced, dynamic environment. This is a unique opportunity to contribute to a key area of growth for the company. You’ll be a member of a strategic and enterprising team that’s responsible for evolving and scaling our digital platforms (Email, SMS and other content distribution channels) to deliver a personalized and targeted content experience for our readers. You’ll play a leading role in the strategy and optimization of an impactful and meaningful digital reader journey across multiple platforms.

Our ideal candidate has experience in crafting and implementing digital strategies and leading teams to support efficient scale and optimization. You’ve been a thought leader and innovator within digital media organizations.

In this position you’ll….

Collaborate with creative, product, development, monetization, and business intelligence teams to create dynamic, targeted, and relevant content experiences within Email and SMS platforms - increasing engagement and lifetime value metrics
Drive lead acquisition from paid and organic digital sources in order to scale our audience of loyal and engaged readers
Identify new Email product opportunities leveraging data science and market intelligence
Create efficiencies in all Email and SMS marketing workflows and strategies: leveraging internal resources, automation and technology where appropriate
Develop innovative relationship and reactivation marketing strategies that nurture Email subscribers and drive the maximum engagement throughout their lifecycle
Develop micro-influencer/ambassador database marketing campaigns
Manage Email Service Provider vendor relationships, procuring new vendors and technologies as needed
Effectively lead and mentor a team of Email Marketing Managers.
Communicate core KPIs, team initiatives and industry insights to foster transparency and knowledge-sharing across the company
Foster a data-driven team culture of testing, experimentation and optimization

We're looking for someone who has...

At least 9+ years’ track record of driving profitable reader database growth through content marketing
Experience in digital publishing will be ideal, start-up experience will come in handy
Database management and segmentation
Extensive experience in optimizing email marketing funnels
Keen ability to apply business intelligence to strategic decision-making
Experience in leading and building teams
Deep experience in analytics tracking and reporting
Disciplined performance marketer with a focus on direct response (understanding of brand marketing is a plus)
Extensive experience with ESP platforms and related technologies
Awareness of the latest developments in the digital marketing landscape

About Taylor Media

Taylor Media is a digital media startup based in beautiful and walkable St. Petersburg, Florida. We run The Penny Hoarder, a website about interesting ways to earn and save money. Our mission is to provide valuable, relevant tips and inspirational stories that help people put more money in their pockets.

In 2017, Inc. 5000 ranked The Penny Hoarder as the No. 1 fastest-growing private media company in the U.S. for the second consecutive year, and #25 on the overall list of the fastest-growing private companies in America. We’re bootstrapped and profitable, with a brand new state-of-the-art headquarters. Our bold, kind, lead with spark team is one of innovation and progress, and we promote a strengths-based culture that offers our employees room to learn and grow.

Perks of joining us include: Full health insurance coverage, three weeks of vacation time plus seven paid holidays, unlimited sick days, generous retirement plan, parking and communications allowance and an annual learning stipend.

If you found this job on Indeed or another website, please navigate to our website to apply, so you can answer our application questions. You can read more about what it’s like to work with us at http://thepennyhoarder.com/careers.